Arthur J. Gallagher: Branding & Graphic Design

Arthur J. Gallagher is a 100 year old Chicago-based company that specializes in insurance, risk management, and employee benefits. The company felt it was time to update their brand and logo. The Los Angeles design firm, Brand 33, was commissioned to design a new logo and brand guidelines. However, while this was happening, Gallagher wanted to roll out the new brand as requests came in for new materials. As global sales organization, the amount of materials to update was immense. With prior experience in brand storytelling, brand updates, and brand guidelines, the task was to knock down hurdles, mentor internal designers, and implement the new graphic standards–which consisted of reworking hundreds of templates for collateral and sales materials, sponsorship materials, internal websites, social media, video, Powerpoint presentations, internal meeting materials, signage, and a new trade show exhibit.