Alfa Romeo

When the Italians invaded America with the Fiat 500 they brought style and fun to sub-compact car category. And now, Italy gives us a beautiful sports car. The Alfa Romeo 4C. This car is a mix of technology and race-inspired performance. This campaign is part of a dealer kit. The launch of this car starts to create an attitude and brand image for an automaker that’s been absent from the U.S. for decades.